Why we aspire to perfect website performance scores and others don’t.

(Want the TL;DR – skip to the real world performance scores at the bottom of this post.) Scoring 100% on website performance at GTmetrix or Google PageSpeed is difficult because it requires a perfect optimization of your website. Even minor issues like large images, unoptimized code, or third-party scripts can impact your website’s performance score. Additionally, some factors that affect the score may not be in your control, such as server response time and internet connectivity. However, it’s important to note that a perfect score means your website’s speed is optimal for search engine rankings AND human visits PLUS, it makes designing and creative flow faster.

The entirety of the internet favors speed – server and website performance is the root measure of success. Helping visitors find the right information quickly is what page ranking and user experience is all about.  There are more subjective factors to consider once optimal performance is achieved such as accessibility, but performance is a (if not the) key factor. The only thing more important than your sites performance is your content or message. If really good quality content is King then ultra-high speed hosting is Queen. So why are most websites barely above or below average? As Google says; “A website performance score of 100% is extremely challenging to achieve and not to be expected”. We suggest letting Jicama tackle the technical performance score so you can concentrate on the King – your message, your craft. 

Why we created jicama and who it’s for.

We’re passionate about local business, small business, start ups, and entrepreneurs. We saw the web as the way for “the little guy” to reach a global audience – ourselves included – we started as a marketing & design agency. But when we reached 300 clients we hit a wall.

We couldn’t move fast enough to scale any larger. Speed was only the tip of the iceberg, there were other issues lurking under the surface like reliability and security – all the very important things that we as a creative company found monotonous, boring, difficult, or time consuming.

What looked like a stumbling block was actually an opportunity.

We were tempted to take the easy way out, compromise our principles and create the minimum viable product. Instead, we decided to double down and create the best website performance solution possible without compromising integrity or creativity.

We experimented and tested and compared everything. As unexciting as that sounds – I won’t bore you with the details – learning what not to do turned out to be our breakthrough. Here’s what not to do; don’t listen to the hype. Nearly everyone claims to be THE authority, they’re not. We tried everyone, $25/mo hosting to $250/mo hosting – all of them said they were the best, yet all had similar (mediocre) website performance results. Don’t beleive the “experts”!

It was like running a race, once we started we had to finish – first.

Once we realized all the hosting companies claimed to have the best hosting but none of them had perfect website performance scores, that became our goal. We started asking why and every one (even google) told us not to even try… it just wasn’t possible, or feasible, or it was too expensive. None of that turned out to be fact.